Social interactions and the rise of social media has given a new form of research for academics looking to document human interactions and other relevant studies. The advent of billion dollar social media sites like Twitter, Facebook, and Instagram have created an interesting dynamic that evolved as a shift occurred in how people interact with each other.
Fads and things that are popular at one point in time but not in other times is not an old concept that remains true to this day; only in a different form. In the past, popular items and concepts were spread through word of mouth in a generally slow manner and growth and awareness rose at an equally relative pace.
In today’s society, however, people can view a meteoric rise in popularity in a matter of hours, which is something that was unheard of until the 2000s. Events that occur, new gadgets, or social movements can all see explosive growth in awareness through the use of social media. The major things are ones that are truly revolutionary by nature but people, businesses, and organizations, can still see the same extraordinary growth in awareness through the use of companies that specialize in bringing page views and likes/follows to a social media page.
Things that historically occurred over a period of time are now happening in an instant through the use branching in marketing which enables supporters to spread awareness to the people they know who in turn spread it to the people they know. This cycles over and over again until a large number of people have seen the message. Services like fast followerz provide a start to this cycle.
Well-documented research into this phenomenon has been conducted by sociologists over the years but the concept remains constant in that popularity is contagious and things that people find popular will also be found popular by many others.